What is ROI?
Return on investment is a ratio between net income and investment (the cost). A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment
Now with the technicalities out of the way, how do we calculate this and how can you use this!
How to set your ROI settings
First, go to your account settings (4th icon down in the left sidebar) and under the metrics tab, we have the customer lifetime value. Please input your average customer lifetime value for your customers and the currency you use. Then you are set!
How do we calculate your ROI
We simply use the customer lifetime value that you input in the settings, and times that by the number of leads you get to give you an expected ROI figure so you can get an idea if the costs it took for you to create your awesome videos can be recovered from potential sales of the leads you managed to get!